Media ownership/regulation
It suggest that media/social media has it own rules to follow and there is a serious consequences that could
Synergy
It suggest a beneficial cross promotional tactics that is used by companies.
An example: a collaboration between McDonald and the new upcoming Mario movie, in which benefits both companies
Cross Media Convergence
New Media
Agenda Setting
Censorship
US Law: Section 230
Technological Convergence
Hegemonic Groups
Moral Panic
Suggest that fears that are spread by the media, something small that could get exaggerated by the media.
Post modernism
Paull Baudrillad
suggest that every media is a copy of a copy, nothing is original anymore, he separate it into tow which are heightened reality and hyperreality which he concluded that audience prefer hyperreality more
Post Colonialism
Edward Said
Suggest that many representation in modern media are link to colonial past. It shows how British are more superior than the 'other' by making them look civilized, well spoken, white, polite, military,
An example would be Kardashian tv show, it is highly scripted TV show and yet people seems to enjoy it. They show how the Kardashian live their life.
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