Explain the knowledge and understanding needed by audience in order to make sense of postmodern media texts.
In order to gain knowledge and understand for the audience in a sense of postmodern media texts is through Baudrillard idea towards postmodern media texts. He believe that postmodern texts are a copy of a copy and nothing is original anymore, he summarized his thoughts by creating hyper reality and heightened reality. He differentiate his idea in which audience could distinguish. Hyper reality is a reality TV show in which are heavily scripted and staged, simulacra could be found in this sort of media text. One of the example are keeping up with the Kardashian, one scene in particular showed how well dressed, make up they are after waking up in the morning. On the other hand heightened is quite the opposite of hyper reality, there is a sense of real to it though it have a few tweaks to it by adding effects to makes its more real. Documentary would be one of the media text, A show like Nat Geo wild
'The media condition the way we think.' to what extend do you agree with this statement?
The media condition the way we think by representing white Europeans to be more superior and as the savior to the 'others' which is being portray as weak, poor. The 'others' are those who have previously colonized, by the Europeans. It alters the way we think about white people and 'others'. In a show like the crown, British people are shown to be a rich, well dressed, smart, military strong look compared to the others. This shows how
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