I really like this music video, it's a very high budget music video. If I'm not mistaken the singer himself make the music video with the help of crew member. I like how he tells a story right before the music starts to play, it's telling a story to the audience or giving a message to the audience. I feel like the creator himself is giving us a message through his video on what it mean by the song itself. It makes it more clear on what the song mean. This music video has a lot affects, I like how they utilize lighting to make the scene more.
Media Language
Before the music cues start to play, it has a few second clips a continuation from his previous music video which is "so beautiful". It follows the black and white affect from the previous music video with the light flickering in the background. It also have that old film overlay with the camera shaking. They play around with VFX a lot in the music video as well as the lighting giving that scary vibe. They play around with the camera movement as well giving it that something is chasing the characters.
Audience
The music video is something you would see in the kpop industry, high budget and lots of VFX. Since its not a well known artist and I feel like the audience would be someone who are interested in the kpop industry or still keeping up with the kpop industry. Even if the music video is a bit edgy and emo but it's quite the opposite from the song. The song represent people who have a hard time choosing people to be their friends, having a hard time to connect to those who you cannot relate with. The music video itself represent him trying to run away from something
Target Audience
The singer himself is the main actor for the music video, those who are a fan him would be their target, as well as those who are in love with the kpop industry. Most of the time Kpop industry usually makes their artist to looks handsome/pretty to attract new audience where there is some who purely enjoy their music. You could see they chose the outfit and hairstyle that would suit the singer to make him look good, giving that sexy aura that could attract the female audience.
Industry
Without technology, making this music video would be impossible. they rely on VFX a lot to make that affect as well as the camera movement in order to achieve what they want. It would take crew to make this type of music video. They also upload this on Youtube, which could help the singer to make money out of the video
Media Language
In this music video you could see that in the first 40 second they decide put a few scene as a story before the music cues in. They play with the sound and lighting a lot to make that rumbling thunder noise. You could see that they use a lot of sets to shoot different shots. one being in a house, lake, and road.
Audience
The music video is something you would see in the Kpop industry, lots of affects and set. I believe this was the artist first ever music video, the music video tells a story that would sync in to the song. making people wanting to watch the music video which kpop industry usually attract their audience with.
Target Audience
Like i mention before i believe this was hir ever music video, he would already have a fan base from a group that he is in, but it would take much more to attract audience to like his creation. The music video is something you would not see from a Kpop industry. Subverting from what you would expect from a kpop music video could help market his song as well as the music video. He upload his music video on youtube which meant that he could gain money back.
Industry
There is no doubt that the Kpop industry has one of the best music video out there, they rely on music video a lot to attract audience. You could say they play with the visual affect a lot. This music video has tons of affects on, simple affects and yet it seems like it is something hard to do. Like playing with the lights, sound, colour and etc.
This music is completely different from the first video that i analyze, a very low budget with a few affects. I like how simple the music video is, they have used a video of the artist recording their music with the help of a crew member. The music itself is a collaboration between two well know artist which are Keshi and Max. I like how they are enjoying themself making the music or how they both vibe to their song that they are making. Making it look like they have put their heart to each and every line of the song, This is their first ever collaboration ever and yet it shows that both of the artist are quite close to each other. They used a black and white filter though out the video giving it
Mumford sons.
The music video itself is alright, The music and the video matches really well with a warmth environment and affects. The locations where the shoot the video are also great. I like how they were serious in the first half of the video, showing that each member playing its own instrument, though at the very end of the video they did the most unexpected scene in a music video that I ever seen. At the end of the music video, it shows that everyone is destroying their own instrument. They did not use a lot affects to give that warmth vibrance or contrast instead they use natural lighting form the sun. not knowing this will be a parody at first, you could see that they were hiding each member face by using the lighting form the sun, it gives you that dark affect where you could barely see.
Vacine - TIger Blood
From what I saw it looks like a typical rcok band music video that you would see in the realy 2000s. I like the music video, it is very simple and unique, they used a lot of effects on each clips. It uses a clips that lasted for a 2 second ish making it not boring for the audience. There is alot of noise effect, guessing it from the camera itself for example a scene where it shows that the band are playing with each other making it look a bit nostalgic.
Glimps of us - joji
The music video is unique and lot of clips are mostly montage, and it uses lot of grainy affect from the hand held camera. It could be overlayed or it could be from the camera itself. The music video shows a montage of what i believe young adults in their early 20s. Doing dangerous activities, like fighting driving, and etc. They would also add a blur affects on everyone face to make it anonymous. This type of music video would create that nostalgic feeling or vibe to the music video, I like the the montage from the music video but i dont like what they are doing in the montage
Here with me - d4vd
This music video is something that I want to do for a music video, the music video tells a story and focus on the singer singing to the song. Making the audience wonder what the music video actually mean. They don't use lots of affect to make the video instead they rely on scenery from the beach ,in fact most of clips are set on one location. You could see that it has two themes one being dark and happy which I think tells a story behind the music video.
JVKE - this is what falling in love feels like
just like the tittle the music video tells a story about a person falling in love. I like how in this music video utilize the location a lot making them not having to play with the contrast a lot, and they also combine it with affects as well, like a flower growing every time he walks. The music video makes it feels like its a beautiful to fall in love with someone and the artist symbolize it with all the flower.
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