Nike advertisement 

This is an advertisement for Nike football advert that was released in 2017. The product is a sports company that sells things related to sports such as shoes clothing bags and more. The advertisement is mainly to advertise those who are interested in football. The goal of this advert is to tell the audience to not give up on what you want to achieve even if you start from nothing.

Media language

You could see that it is using a P.O.V shot from the start of the advertisement. It shows a progression type of advert where the main lead start from nothing to competing in a world champion. Media language has been used to make the audience apart of the experience with using P.O.V.

Representation 

As I mention before the ad shows a progression which make the lead actor from no one to someone, showing that anyone could be a star even thought you start from nothing. You could see a lot of football start in there such as Cristiano Ronaldo, Ronaldinho and more.

Audience 

The audience who are most likely to watch this advert are those who are interested in football, especially those who seek to be a football player. This advert is saying that you could not be a star if you don't put the effort to do something. Which each progression get bigger you could see many star player in the ad. 

Industry 

The advertisement heavily depend on editing, location, and actor. A lot of match cut are used to switch scene to another scene. You could that they have used cgi on some scene and you could see that every time he exercise the camera movement gets faster.