This section was led and made by Sam with Narent's help on some ideas and it covers everything about the digipak ranging from its research until its development. This blog was taken from Sam's Blog.
DIGIPAK RESEARCH AND DEVELOPMENT
The style I have decided for the digipak would fit the overall atmosphere of the music video. The digipak would consist of aesthetic and nostalgic elements featuring a polaroid style and a sunset or color gradient in the background which fits with the song's sweet and nostalgic energy. The song we initially chose is "It's You" by Max ft. Keshi. Before changing it to Memories by Maroon 5.
My research for the digipak first started when I got inspiration from Aries' album cover named 'Welcome Home'. It provided me with an insight into making aesthetic themed designs. The album cover from Aries had a sunset gradient with a black silhouette. Further research on the song's featured artist 'Keshi' had also given me a good starting point as it includes many elements fit for a nostalgic music video or bittersweet atmosphere. I have also decided to put a film grain on the final product to give it a rather older style and not make it seem too modern.
Researching further and more thoroughly on popular album covers, I have decided that the front of our digipak would look similar to Taylor Swift's 1989 album. It will showcase a writing on the bottom of the polaroid styled picture with a messy marker font. This further enhances the aesthetic energy and to give the audience a nostalgic feeling.
After further discussion with the team, we have decided that we would change the sunset background for the cover of the digipak. This decision has been made by Narent because we decided to make the album name "The Bus Stop". We also decided to change our song to "Memories" by Maroon 5 because we decided to change our music video from a romantic genre to a montage of us symbolizing our friendship. We think that the song Memories would be better because it talks about the past.
On week 5 we have also decided to change the overall atmosphere of the digipak following the recent changes made on the music video. Our basic foundation is having a single actor be showcased in between the nostalgic montage and having this single person be in a depressed setting and energy in order to illustrate the feeling of loneliness after his friends have all departed in their own ways. We will do this by cutting in between scenes of him having fun with his friends and him being alone.
As a result of this change, we have decided that our digipak development would consist of both nostalgic and depressing elements. In the end we would choose between the two and see which one fits the overall atmosphere better. For our first idea of the digipak thumbnail, we decided to feature the main actor looking down depressed, isolated, and in a dark setting.
Artist Name - S4ND
Song List:
- Memories
- Forever Friends
- This Side of Happiness
- Where'd All This Time Go
- Pessimist
- The Bus Stop
- Teenage, Dream Age
- Waving Goodbye
- Walking Backwards
- Reminiscing
For the songs "This Side of Happiness" and "Where'd All This Time Go", we got inspiration from the song This Side of Paradise by Coyote Theory and Where'd All The Time Go by Dr. Dog.
Album Name - Memories
For the artist name I decided to search for unique sounding words to not make it generic. I tried doing this by researching a list of unique and funny sounding words. However, there was an issue with the names as it had to correlate to the genre of the song. Initially, it was Maroon 5 because we wanted it to be simple and straightforward as it is already the artist of the song we chose. We then picked "Labradoodle" (no context) because I initially thought it was funny but then it had no meaning whatsoever. After some discussion with the team, we have all decided that we would name the artist S4ND which is our team name.
Digipak Development
For the development of the digipak, I have used inspiration from various different existing digipaks out in the internet that all fall under our target genre which is to be nostalgic.
Here are examples of what I have compiled up in order to get inspiration for the final design of our digipak:
I took a lot of inspiration from this one digipak design. I initially wanted to put the entire team signature from all four members into the left inside part of the digipak followed in with a quote. However this was later discussed on and me and Narent decided to get it removed
However, we I have decided that we would follow the right inside part of this digipak to include the lyrics from our song "Memories" by Maroon 5 and placed in a tilted manner in order to give it more of a natural handwritten feeling instead of it being a font.
This next one is where I got inspiration for the backside part of the digipak. I decided to implement the borders on the left and right with writing in the middle.
This is Keshi's cover for his song called Drunk. I took inspiration from this in order to initially get a black silhouette of the main actor in the front cover of the digipak. However after further discussion with the team we decided to put a picture of us all in the front cover.
Here are the pictures for the main digipak development that I have made for the final product. The pictures are all in order with the editing process.
Front
.jpg)
.png)
.png)
.png)
.png)
.png)
.PNG)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Comments
Post a Comment