David Gauntlettdu

David Gauntlet - identity theory.

We get SOME of our identity from the media

In the past, representation were simple now, representation are more complex.

Creating own identity through content:

Andrew Tate

Fluidity: people dont have a fixed identity that is permanent

Constructed: The mass media construct identities in the representation it offers us, These representation have a subtle influence on audience.

Negotiated: how do we negotiated the various influence (real vs reel) persona

collective: fandoms, or the sense of belonging to a sector of a media audience, group identity

Andrew